Tatak Bulakenyo · Tatak Pinoy

The best pure ube halaya in town.

Homemade in small batches in Pulilan, Bulacan — made fresh daily with real ube, real ingredients and zero preservatives.

Happiness is Homemade.

100%Real ube
0Preservatives
2.7K+Happy followers
Pure, real ubeNo artificial flavor or color
No preservativesHomemade, the way Tita does
Fresh batches dailyLimited quantities
Lalamove & GrabDelivery or pick-up
The Kitchen Menu

Made fresh, made with love.

Your favorite homemade sweet treats — perfect for satisfying cravings, sharing with family, or giving as a sweet gift.

Tita Fi's Kitchen logo
Our Little Kitchen

From Tita Fi's kitchen to your table.

Every tub starts in a home kitchen in Cutcot, Pulilan — real ube, slow-stirred until thick, glossy and impossibly creamy. No shortcuts, no preservatives, just the halaya and leche flan we grew up loving.

You'll also find us at seasonal bazaars around Bulacan and Pampanga — and now, right here, a tap away.

“Happiness is Homemade.” ✨
Verified Reviews

From real suki.

Only customers who received an order can leave a review, so every rating here comes from a real purchase.

How to Order

Three steps to sweet.

01

Fill your bag

Pick your favorites or a ready-made bundle. Fresh batches are limited, so order ahead for parties and pasalubong.

02

Choose delivery or pick-up

We send your order by Lalamove or Grab around Quezon City and Bulacan, or you can pick it up (or send your own rider) at Tita's kitchen in Pulilan.

03

Pay your way

Scan our QR or transfer via GCash, GoTyme or BDO, add your reference number, and we'll confirm your order. All orders are prepaid.

GCashGoTymeBDO
Freshness & Care

Homemade means handle with love.

All products are made fresh daily with no preservatives added. Please refrigerate upon receipt.

Refrigerate upon receipt

Keep sealed and avoid moisture buildup to maintain freshness. Always use a clean, dry spoon. 💜

Ube Halaya

Suggested shelf life, refrigerated

5–7days

Leche Flan

Suggested shelf life, refrigerated

2–3days

Find Tita Fi

KitchenCutcot, Pulilan, Bulacan 3005
Call or text0961 277 4236
BazaarsSeasonal bazaars around Bulacan & Pampanga
Party trays · Pasalubong · Gifts

Planning something sweet?

For bulk orders, events and corporate giveaways, message Tita Fi directly — we'll prepare your batch fresh for the day.

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